Loca Cheesecake opened its first Cebu branch on September 26, 2026, at East Gate Cebu along Cardinal Rosales Avenue, adding three signature flavors to the city’s growing dessert scene: Loca Original, Loca Tableya, and Loca Ube. A newly published Cebu food feature dated October 4 is now putting the opening back in the spotlight.
Why Loca Cheesecake is an interesting new Cebu food discovery
What makes Loca different is its focused menu.
Instead of trying to serve every kind of dessert, the brand revolves around baked cheesecake—and gives the classic dessert distinctly Filipino flavors.
Its three signature varieties are:
🍰 Loca Original — the classic creamy cheesecake option.
🍫 Loca Tableya — cheesecake combined with Filipino chocolate made from native cacao, giving it a deeper, more earthy flavor.
💜 Loca Ube — a creamy cheesecake built around one of the Philippines’ most recognizable dessert flavors: ube.
The result is a simple concept with a very Filipino personality.
A cheesecake shop arrives at East Gate Cebu
Loca Cheesecake occupies a space on the second floor of East Gate Cebu, placing it inside one of the city’s growing business-and-lifestyle areas.
That location gives the shop an interesting customer mix. Office workers can drop in for dessert, nearby residents can pick up a whole cake, and visitors exploring the area have another food stop to add to their itinerary.
For a newly opened food business, that kind of location can be valuable because it combines weekday office traffic with residential and leisure visitors.
The Filipino flavors are the real attraction
The Tableya and Ube versions are particularly interesting for anyone looking for something beyond a traditional cheesecake.
Loca describes its Tableya creation as a Filipino-Spanish combination, blending a Spanish-style cheesecake recipe with cocoa from Mindanao. The brand even describes the flavor as reminiscent of sikwate transformed into cheesecake.
Meanwhile, the Ube Cheesecake became a permanent offering after gaining popularity at Punched Coffee, according to the brand.
That Filipino flavor direction makes the shop especially relevant to Cebu's current food scene, where familiar local ingredients are increasingly being reimagined into café and dessert creations.
Location
📍 Loca Cheesecake
2nd Floor, East Gate Cebu
Cardinal Rosales Avenue, Cebu City
The branch officially opened to the public on September 26, 2026.
What to try first
If it is your first visit, the easiest way to choose is to decide how adventurous you want to be.
Want the classic experience? Go for Loca Original.
Want something distinctly Filipino? Try Loca Tableya.
Looking for a familiar local favorite in cheesecake form? Loca Ube is the obvious choice.
The brand's website currently lists the larger 22-cm cakes at ₱1,299 for Original, ₱1,399 for Ube, and ₱1,499 for Tableya, although prices and availability can change.
Why this could become a new dessert favorite
Cebu already has a strong café and dessert culture, but new specialty concepts continue to attract attention because people want food experiences they can share, photograph, and recommend.
Loca Cheesecake has an advantage here: the product is immediately recognizable, but the Filipino-inspired flavors give it something to talk about.
And because the shop is new, it is exactly the kind of place food explorers may want to discover before it becomes another familiar stop on everyone's Cebu food list.
Final bite
If your Cebu itinerary includes dessert hunting, Loca Cheesecake at East Gate Cebu is a fresh addition worth checking out.
The concept is simple: good baked cheesecake, three distinctive flavors, and a location right in one of Cebu's growing lifestyle districts.
But the bigger story is the flavor direction. Tableya and ube show how Filipino ingredients can give a familiar international dessert its own local identity.
For a city that loves discovering its next café or food trend, Loca Cheesecake is definitely one new sweet spot to keep on the radar.
0 Comments