Cebuana beauty queen, talent manager, and entrepreneur Aida Patana passed away on Tuesday, July 29, 2025, her family announced in a Facebook post.
“With heavy hearts, we share that our beloved mom has peacefully joined our Creator,” they wrote in the caption.
The family did not disclose the cause of her untimely passing.
“This is an incredibly difficult time for our family, and we kindly ask for your understanding and privacy as we grieve and process this deep loss. Thank you for your love, thoughts, and prayers,” they added.
Patana had joined several beauty pageants, including Mrs. Philippines World 2019, where she represented the Visayas, and Mrs. Tourism Ambassador Philippines 2022, which she won. She was set to compete in the Mrs. Tourism Ambassador Universe pageant in Malaysia.
She also owned MTalents Events and Promotions, a talent agency showcasing her expertise in event management and production. | via HBL
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